Mobile Users are Ad Clickers
According to a Mobile Ad-itude Study, 60% of users of smartphones and tablets click on mobile ads at least once a week.
Maximizing Brand Exposure in the New Media Landscape
Creative Director Larry Price interviews Tori Reade, Vision’s Media Supervisor.
“While society is starting to embrace such technologies, it is important to remember the traditional media outlets (print, broadcast, outdoor) as well when developing their overall media plans. For many consumers there is a deep sense of loyalty to traditional media with which the new digital technology cannot compete.”