Vision Chosen for Launch of ProCharge On-the-Go Charger

ProCharge On-the-Go Charger from PerfPower Corporation, makers of sustainable energy products, has developed a new product designed to support the mobile user. The device is a portable charger that is compatible with most wireless devices. Vision was asked to help launch the product and has developed the following:

• Product naming
• Logo design
• Product packaging
• Sales material

We look forward to a long-term relationship with PerfPower and the upcoming successful launch at retail.

Vision Announces Launch of New Websites for Prestige Brands

Vision Creative Group is very happy to announce the launch of a series of new websites for Prestige Brands products including Clear Eyes, Chloraseptic, Chore Boy Scrubbers and Compound W. These newly designed websites offer many new features and marketing capabilities all which leverage the SiteCore content management platform. Introduction of SiteCore will enable Prestige Brands to manage its many websites with far greater efficiency and reduced cost. We look forward to our continuing partnership with Prestige Brands and the launch of additional brand websites in the near future.

Dish Network Launches New Campaign

Vision Creative Group assisted the Dish Network in its efforts to launch a new campaign targeting the Indian American market in support of its vast international programming plans. The program centered on transit ads on both NY and NJ train platforms. In addition, we carried out a street team guerilla effort with a mobile van visiting specific residential and shopping neighborhoods. The van was wrapped in colorful, creative graphics and played popular Bollywood music. Our street team handed out literature and spoke one-on-one to passersby about the programs available to the Indian American community.

Casio Launches Edifice Black Label Timepiece

As Casio America, Inc. prepped to announce its latest timepiece collection, Vision Creative Group was thrilled to help prepare for the launch event party at Tourneau in New York City. The new Edifice Black Label Timepiece Collection was designed for men with a sense of style, intelligence and savvy. These dynamic timepieces convey speed and technology in a striking design that is rich with features. Vision Creative Group designed the launch party invitation and the event graphics that featured the Edifice Black Label Timepiece Collection as well as Casio America’s other leading timepiece brands – G-Shock, Baby-G and Pathfinder.