What is Green Eco-Friendly Marketing?

Green eco-friendly marketing … the big question is what is it and how can I use it? While there is no specific definition for green marketing, it generally means marketing products and services based on their environmentally friendly attributes. Eco-friendly marketing has greatly influenced consumers over last few years and tremendous room for growth remains.

In eco-friendly marketing, a commitment to responsible selling and advertising is extremely important due to consumers’ skepticism regarding “greenwashing” or misleading claims. Honesty is the best policy and will prevent an eventual backlash from exaggerated claims.

There is no need to be a green genius, but effective eco-friendly marketing does require you to know your products well and how they can be used. As in regular marketing, success will ultimately come from effective advertising, excellent customer service, fair pricing and the quality of the products or services.

Three main things to remember with eco-friendly marketing are:

1. Practice what you preach. You should use the product you are selling. Not only does this show your confidence in the product, but it will expose consumers to the advantages of using your green product or service.
2. Advertise and Educate. When advertising your product, you should aim to educate the consumer about its eco-friendly attributes with an emphasis on the long-term benefits for the environment. You may wish to provide the product’s disadvantages as well as advantages to earn consumers’ trust and give them confidence that they are making an informed decision.
3. Fair Pricing. Pricing the products on a fair level will help encourage consumers to go green. A high quality product at a reasonable price is one of the most appealing messages to consumers.

Since a product’s eco-friendly benefits may be secondary for many mainstream consumers, traditional attributes such as price, quality and service will still need to be an essential part of your message. Offering a product or service that is both eco-friendly and competitive in traditional ways can help you achieve your twin goals of increasing sales and a making a positive impact on the environment.

Keys to Eco-Friendly Marketing

Many consumers are motivated to buy eco-friendly products, however it doesn’t always come from a desire to save the planet. In fact, it is very difficult to create a profile that encompasses all green consumers since they have different motivations. Some buy energy efficient appliances to save money on their utility bills, while others may purchase more expensive natural cosmetics because they are perceived as safer than other products for their skin.

Green P-O-P Displays

Want to make your Point-of-Purchase (P-O-P) displays environmentally friendly? Here are four tips to get you started. Simplification – This first tip is very important. Think about the elements needed for your P-O-P display. Is there a way to simplify your display and use fewer components? Simplification starts at the design point. When designing with [...]